The DIESEL+EDUN collaboration will engage a global audience with the passion of its founders to raise awareness of the creative opportunities in Africa and build sustainable trade with the continent through fashion – a global loudspeaker for the new African economic and creative paradigm. http://www.diesel.com/diesel+edun/#studio-africa
In January 2012, DIESEL founder Renzo Rosso and EDUN founders Ali Hewson and Bono travelled to Uganda and Mali, where they shared their love of the continent and toured each other’s programs: DIESEL’s Only The Brave Foundation project in Dioro, Mali and EDUN’s Conservation Cotton Initiative (CCI) in Uganda. The experience encouraged them to join forces to further apparel trade and development in Africa under the name DIESEL+EDUN. http://www.diesel.com/diesel+edun/collection/
To bring the spirit of the collection to life, DIESEL+EDUN developed the concept of Studio Africa – a virtual loudspeaker for a new generation of creative talents from across the continent. The campaign features nine artists in fashion, film, music, literature, and photography; individuals with both talent and a deep commitment to their respective countries and people.
Discover the new hub for Africa’s creative community. Curated and edited by OKAY AFRICA alongside Africa’s most creative, STUDIO AFRICA hosts inspirational, forward thinking creative work originating in or inspired by Africa. Discover the contributors below.
Visit the tumblr here where creativity in Africa is celebrated daily: http://studioafrica.tumblr.com/
Celebrity Ambassador Solange Knowles
Live life on the edge, with the arts of course!